Made in Amsterdam
An interesting article with relevance to So Contemporary – a small Amsterdam start-up, operating in a niche…
The new makers’ economy
Amsterdam is once again a city of makers.
The production industry is back in town in Amsterdam, but in a different form.
The city’s new producers are local, small scale and artisanal and they want to be able to shake their customers by the hand.
Here producers can afford to stay small and exclusive.
There’s a demand for their products.
What we’re talking about are small businesses.
It’s not the shipping yards that are back; it’s the craftsmen and women.
Traditional products, made with love
The economy in the Netherlands was built on knowledge and distribution.
The large, dirty industries have disappeared to distant shores.
We can now make smaller series of products that meet individual needs closer to home.
Perhaps we’ve gone too far with industrialisation, which is why we want to go back to traditional products that are made with love.
We’re fed up with ‘made in China’.
The desire for authenticity and appreciation for craftsmanship seem to be the counterpart of our consumer society.
It also helps that sales and shipping have become so much easier.
Amsterdam start-ups operating in small niches can trade all over the world.
Amsterdam may not be a fashion city, but it is renowned for its art and design.
It’s also a real global village with a strong international orientation.
Amsterdam attracts people. It’s an international city that’s open to all cultures.
Creativity needs the freedom and nonchalance of a city like Amsterdam.
Source Amsterdam Magazine, text Veerle Corstens